George Faigen is a Senior Partner in Lippincott’s New York office. He specializes in helping clients quickly capitalize on emerging consumer trends, especially in the health, retail and consumer goods sectors.
George believes that today’s consumers are demanding personalization, speed and experience in addition to enjoying the product and the price they paid, and he enjoys crafting differentiated offers that exceed these consumer demands.
Previously, George spent 15 years in the communications and technology industries where he led major engagements in new product development and market launches. He has worked across a variety of industries such as high-tech, wireless, transportation and retail, with a consistent thread of tightening the connection between his clients and the markets they serve.
Prior to this, George held a diverse range of roles including: a wide array of positions in high-tech (research scientist, product development, marketing and sales); leading to him being a C-level executive in three start-ups, one of which he founded; and two-stints in consulting covering 21 years.
George holds a BSME from Carnegie-Mellon University and an MSME from the University of Kentucky. He is a Licensed Professional Engineer.